
"Joachim helped us audit and re-appraise our branding, service, and marketing strategy. He
brought useful tools to the process, which included an online client survey, powerful analytic
techniques to interpret responses, leading in-house strategic workshops, and formulating a
marketing plan that uses an integrated mix of traditional, on-line and social media. And that
plan was ready to execute, using mostly in-house resources. As a bonus, he also provided a
concise and useful overview of the evolving digital landscape and opportunities it offered.
He also brought a lot of personality and humor to the process, was generous with insights,
and tolerated our hectic schedules gracefully."